The Holland, Mich., Board of Public Works’ online, interactive annual report received a Silver ADDY Award from the American Advertising Federation.
“Our annual report plays an important role in engaging our community in the work carried out by the utility they own,” says General Manager David Koster. The 2012 Annual Report includes animated videos that explain a new power-generation process.
Every year, less 100 entries are singled out for national recognition from tens of thousands of candidates.
"Award-winning work always starts with clients who are willing to take a chance and be innovative in the way they communicate,“ says Randy Boileau, president of the marketing communications firm that developed the report. The firm received a regional ADDY last year for the 2011 Holland Board of Public Works Annual Report.