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    Delaying or downsizing a capital investmentConservation extends the life of existing resources, freeing up water supplies for other uses, such as population growth, new industry, and environmental conservation. Source: Water Conservation Programs – A Planning Manual (M52), American Water Works Association
Water-Efficient Products

To ensure high-performing, water-efficient products flow from concept to shelf, WaterSense convenes stakeholders to develop specifications that establish performance and water-efficiency criteria for labeled products and programs. To receive the label, products must be independently tested and certified to meet the criteria set by the EPA.

The first retail products to be labeled this year will be high-efficiency toilets that use 1.28 gallons per flush or less.

WaterSense is working with manufacturers, retailers, and utilities to bring additional WaterSense-labeled products to the marketplace. WaterSense is also labeling professional irrigation certification programs and partnering with certified irrigation professionals to promote water-efficient landscape irrigation practices.

In addition to developing product specifications and a credible, national label, WaterSense provides technical information and recognizes leadership in water efficiency. The program makes it easier for utilities to demonstrate that investments in water efficiency will avoid developing new water supply sources and wastewater treatment facilities, thus providing long-term benefits to consumers.

WaterSense also helps make the case for water efficiency to utility decision-makers. It provides a national brand as well as easy-to-use materials and tools that demonstrate the benefits of water-efficiency programs.

EPA welcomes utilities, water districts, state and local governments, trade associations, and other nonprofit organizations to advocate for water-efficient practices and promote WaterSense-labeled products and programs to consumers and businesses.