Brief reporters before severe weather hits. Having complete background information helps them formulate coverage under tight deadlines.
Former Louisville, Ky., communications coordinator Allison Martin scheduled ride-alongs with public works crews to give reporters a first-hand look at how the department operates and provide a human-interest angle at the same time. Photo: Louisville Metro Government
Louisville residents and media could visit the city's Web site to check the progress of cleanup efforts after a winter ice storm. Public Works' Planning Division created the map using the city's geodatabase.