When Bay Area Rapid Transit (BART) first opened in 1972, it saw 100,000 passengers weekly and today it sees more than 2 passengers in a week. In order to solve the crowding on trains, BART has a begun a new BARTPerks program that will pay those who chose to travel during off peak ours.
BART is aiming to get people not ride trains during the busiest time, between 7:30 and 8:30 a.m. Here is how their incentive works:
They receive points for every trip they take, but if they enter a station during "Bonus Hours"—which are between 6:30 and 7:30 a.m or 8:30 and 9:30 a.m.—they earn more points. The points are like frequent flyer miles, and as a rider earns more points, their status—bronze, silver, gold platinum—rises. As the points accumulate, riders can cash out (1,000 points equals one dollar) or play a Spin to Win game for the chance to get $100.