Public Works www.pwmag.com = EXCLUSIVE coverage of INNOVATIVE PROJECTS, PRODUCTS, PEOPLE
WHO WE ARE. The highest-level city, county, special district, township, and state employees responsible for building and maintaining their community’s publicly owned infrastructure and services. They’re directors, assistant directors, superintendents, supervisors, etc. (click here for more information about our audience.) Most have a college education; many are licensed engineers and/or have a master’s degree in public administration or other field.
The assets they oversee – roads and bridges, water and sewer systems, etc. – and the services their employees provide – garbage collection, snow-plowing, traffic control and street lighting, right-of-way mowing, building maintenance, etc. – represent their community’s largest single taxpayer investment.
Yet they’re invisible. Most people don’t know what public works is, or does, until something goes wrong. A water main breaks. The sewer backs up into a homeowner’s basement. Traffic’s congested because a lane was closed to patch a nasty pothole.
When that happens, public works is incompetent and/or a nuisance. Neither is true. But because people don’t realize how much public works affects quality of life, our audience is constantly competing with “sexier” tax-funded services (like police and fire) for funding. They usually lose.
Our audience also must stay on top of ever-changing federal, state, and local environmental regulations. Their spending is closely scrutinized and constantly questioned. When they want to innovate, they have to convince three constituencies: purse-holders (their city county or other governing body), their employees, and their customers (residents and businesses).
Public Works champions the underappreciated role these men and women play in a developed nation like the United States and helps them invest their limited resources most effectively.
WE ARE NOT:
- Federal public works (i.e., military)
- Electric, natural gas, or telecommunications utilities.
WE ACCEPT 4 TYPES OF CONTRIBUTED CONTENT
Click here for our editorial calendar
1) NEW PRODUCTS
- 150 words explaining how the product, process, or service is different and better than competitive offerings
- ONE high-resolution (300 dpi) JPG OR TIF photograph. (NO logos or brochures, please.) Preferred, although not required, image shows product being used or installed.
- If video is available, include URL and permission for us to post to our video gallery.
- Other required information: company’s full name and website; U.S. Postal Service mailing address; name, phone number, e-mail address of contact for additional information, Twitter handle, Facebook page, and other relevant social media.
- Send to: Stephanie Johnston at firstname.lastname@example.org
2. CASE STUDIES OF INNOVATIVE PUBLIC WORKS PROJECTS
E-mail a 250-word summary to email@example.com explaining:
- How a project or topic solved a unique operational or regulatory issue. What challenges was your public works department facing? In what ways did this solution make the most of limited financial and personnel resources?
- What other options were considered, and why they were rejected. Too costly? Time constraints? Politically unacceptable vis-à-vis elected officials and/or governing body?
- Costs and funding sources. Was this a planned capital project or an ongoing maintenance issue? Were federal funds used and, if so, what agency and program?
- Availability of high-resolution photos (300 dpi JPG or TIF file) or other graphic elements (tables, graphs, etc.) as well as video.
- Other background and technical details our engineering/managerial audience needs to decide if the solution could work for their public works department.
- Author/author’s full name, title, company or public agency, U.S. Postal Service mailing address, e-mail address, and telephone number.
- Author/author’s must be willing to sign a copyright agreement.
Note to PR FIRMS and REPS
Do NOT propose case studies or other articles:
- Already posted on your client’s website.
- Offered and accepted by another publication.
- That can’t include project costs, funding sources, engineering firms, and vendors. Our audience isn’t interested unless this information is included.
3. PUBLIC WORKS DEPARTMENT NEW EMPLOYEES AND/OR PROMOTIONS
4. VENDOR/CONTRACTOR COMPANY MERGERS/AQUISITIONS
E-mail both to firstname.lastname@example.org
For reprints, please contact Wright’s Media at http://wrightsmedia.com/reprints/index.cfm?magid=3449.
FOR ITEMS NOT DESCRIBED ABOVE
Stephanie Johnston, editor in chief
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