Arcadis, the leading Design & Consultancy firm for natural and built assets, has unveiled a new brand identity and modernized logo, the first rebranding for the Dutch firm in North America in almost 20 years.
Along with new leadership, announced in January, and a refreshed business strategy, Arcadis in North America renews its commitment to provide knowledge, market insights and technical expertise to help its clients solve the world’s most complex challenges and to improve the quality of life for all in the communities it serves.
In addition to a single refreshed brand for its U.S. and Canadian operations, the new brand will be adopted across the 70 countries in which Arcadis operates and will replace legacy brands including Langdon & Seah, Hyder Consulting, ARCADISLogos and EC Harris. Callison and RTKL, Arcadis’ architectural brands, are also merging to create CallisonRTKL.
John Jastrem, chief executive officer for Arcadis in North America, stated: “Our new brand is a tangible, visual sign of our renewed commitment to our clients, employees and stakeholders. We are refocusing our efforts on innovation and on collaboration, all driven to deliver results that further our clients’ organizational goals.
“This powerful, integrated Arcadis brand will provide clarity and consistency of approach to our clients who are already benefiting from our global collaboration on mega projects such as the Kingdom Tower in Saudi Arabia and flood protection in New York City following Hurricane Sandy.
“Perhaps most rewarding to us, is recognizing the value our people bring to the world in which we work and live. Their expertise is driven to enhance the social, economic and financial triple bottom line of our clients; as a result we can truly proclaim we are improving quality of life.”
The new Arcadis logo brings a modern update to the Arcadis identity for the first time since the late 1990s. The boldness of the colors and the descriptor ‘Design & Consultancy for natural and built assets’ clearly and uniquely define both the capabilities Arcadis brings and the client markets in which Arcadis operates. The updated icon of the fire salamander remains as a representation of the sustainability and balance Arcadis seeks to achieve through its work, with the orange color linking to Arcadis’ Dutch heritage.